Denver is a popular location for home renters with roughly 50% of all homes rented out. If you own property in this city, you need a targeted marketing plan that can identify, attract, and convert ideal tenant candidates.
Real estate marketing starts with defining the parameters of an ideal tenant.
- What is their desired annual income?
- What are their long-term living goals?
- What are they looking for in a home rental?
Asking these questions is vital to rental property marketing.
Follow these tips to boost your marketing ROI.
1. Who Is Your Ideal Tenant?
Let's go back to the beginning. You learned how to ask the right questions to find the ideal tenant for your unit. By creating a profile, you can craft an entire marketing campaign that speaks to that "person."
It even helps to choose a specific occupation and backstory for this profile. This step helps you get into the mind of your ideal tenant. A comprehensive market research report will reveal your demographic's challenges concerning real estate.
For example, proximity to work is one challenge. Consider the type of professionals who would like to live in your area. Is the home close to a financial district, company headquarters, small business, or another industry?
Renters also have to spend money on transportation to work, but living nearby can cut those costs in half or even more.
A responsible long-term tenant is an ideal trait. What type of person would this be? It may be a professional or a student at a nearby college.
2. Property Promotion Ideas
You can't rent or sell a home without a creative marketing strategy. Properties require visual marketing techniques that create experiences for prospective buyers and renters.
Let's start with property listings.
Take professional-quality photos first. Capture every angle, interior, and exterior. Make sure you have good lighting when taking these pictures.
A property manager can stage the home with selected furniture and decor. This step requires depersonalizing the space by removing any identifying objects like family portraits.
3. Writing Successful Property Ads
Appealing real estate listings also need a well-written copy.
This is where you describe the following:
- Pet policies
- General lease terms
- Amenities
- Location (proximity to shopping, transportation, etc.)
- On-site laundry
- Available parking
- Ideal tenant qualities
A clear property listing can help filter candidates so that the best options stand out from the pack.
4. Rental Applications in Property Marketing
The next step is the application process.
A property manager can design a thorough application that allows the cream to rise to the top. Include fields for all necessary information, including annual income, past rental references, and government ID verification.
The application phase should be part of a complete tenant screening process. Screening begins with the marketing process; by tailoring your campaigns to the ideal tenant you can better screen your applicants.
Discover More Marketing for Realtors and Owners
These tips are just the start of a high-converting property marketing campaign. Remember to keep the ideal tenant in mind when crafting marketing materials. Next, include quality photos, listing copy, and thorough applications to attract the best tenants.
Walters and Company Property Management are leaders in the Denver rental market. We offer a full suite of products for owners and real estate agents. We even have user-friendly online portals for tenants.
Book an appointment to learn more!
